Category Archives: Philosophy

Passion Done Right!

Let me tell you a little secret: It’s actually pretty easy to start an ice cream company.
But at Republic, we don’t always want to do things easily — we want to do them right.

Pretty much anyone can buy up a fleet of frozen yogurt makers and begin selling their concoctions to the world. You can even make deals with wholesale ingredient suppliers (things like fruit and nuts) to spruce up your ice cream without much trouble.

But that doesn’t mean it’ll be done right.

When our great-grandfather bought a small ice cream machine in 1917 and his frozen desserts became popular around his neighborhood, he still wasn’t satisfied. Instead, he rebuilt the entire machine and tinkered with the recipe until it was absolutely perfect. Surely enough, many ice cream lovers also noticed the extra effort, and a family tradition was born!

Three generations later, our passion for creamy perfection hasn’t let up.

Our ingredients are not simply ordered out of catalogs. We literally have searched the world to find the finest ingredients for Republic Ice Cream, like our Island Vanilla or Around-the-World Chocolate Chip. And it’s not just the ingredients that matter, but also how we use them — like our Butter Pecan, oven-roasted according to our own family recipe. Sure, it sounds like a lot of work – but it’s our passion, so we wouldn’t do it any other way.

Our family has shown us that ingredients and recipes really do matter. Ever since our great-grandfather overhauled the recipe (and even the machinery) to make his ideal ice cream, we’ve been taught that there is nothing wrong with chasing perfection. In the end, the customer will notice the difference between fine and the finest. That’s why we take that extra effort to make sure that you will be as passionate about Republic Ice Cream as we are.

We know it’s not easy, but it is the best!