Let me tell you a little secret: It’s actually pretty easy to start an ice cream company.
But at Republic, we don’t always want to do things easily — we want to do them right.
Pretty much anyone can buy up a fleet of frozen yogurt makers and begin selling their concoctions to the world. You can even make deals with wholesale ingredient suppliers (things like fruit and nuts) to spruce up your ice cream without much trouble.
But that doesn’t mean it’ll be done right.